Some product manager consider the different needs of users and design a lot of features. However, too many features also lead to page confusion and poor use experience. How to achieve easy interaction?
Many people should have seen the old TV remote control. The remote control is full of buttons, which is confusing. Take how to simplify the remote control button as an example to introduce these four routines.
Looking at the image above, from right to left, the first step is to delete the buttons that are basically unused on the remote control, the second step is to organize the necessary features into blocks according to the rules, and the third step is to hide some uncommon features on the movable cover. Next, the fourth step transfers some complex features to the on-screen control. The final design is close to the current mainstream remote control design.
Four routines: Reasonably delete unnecessary content, organize content to be provided, hide non core content, transfer complex content.
By using these 4 routines in interaction design, you can master the basic interaction thinking and keep your thinking clear when designing information, processes, pages, layouts, components, etc.
The premise of using these 4 routines is to first analyze the needs, understand the business and scenarios, users and needs, and pre-set design goals..
1. Reasonably delete unnecessary contents
After understanding the required scenarios and goals, firstly, the main line process, branch line process, and abnormal process are clearly identified, and then unnecessary content is reasonably deleted according to each node of the interactive process.
For example, what would you do if you put an elephant in the refrigerator?
The main process is: pick up the elephant - open the refrigerator - put in the elephant - close the refrigerator - end.
The branch processes include: the elephant is too big and needs to be divided into blocks, the refrigerator is too small and needs to buy a large , unable to move, need to find tools, etc.
Abnormal processes include: the elephant runs away, the refrigerator is broken, it can't be opened and needs to be repaired.
After sorting out the main, branch, and abnormal process, when sorting out the most critical content of each node, those content that are not of high value for completing this task can be reasonably deleted, such as the color of the refrigerator should be colorful and black.
Interaction design is the behavioral design of users when they do tasks. Those content that hinder or interfere with the efficiency of users to complete tasks can be deleted to improve the efficiency of interactive behaviors.
2. Hierarchically organize contents to be provided
After the unnecessary content is deleted, the required content is organized according to certain rules to improve the efficiency of user cognition and behavior.
For example, please remember these numbers for 3 seconds: "9487321560"
Is it difficult to remember? Let's reorganize this group of data: "0123456789" is much easier to remember.
During page layout design, the more complex the page content is, the more it needs to be organized. Those that need to be grouped are grouped and those that need to be merged are merged, so that the page content presents a certain law to facilitate users' cognition and behavior.
3. Timely hide non-core contents
After the content to be provided is organized according to certain rules, it can be divided into high-frequency content and low-frequency content. The level of high-frequency content can be raised, and the level of low-frequency content can be reduced or hidden in time, so that the page content is more concise and focused, and it is easier for users to understand and complete tasks.
For example, there are many condiments in the kitchen. Now we need to arrange the condiments well.
The first method is to pile all these spices in one corner, which will make a mess and inefficient.
The second method is to divide the seasoning into high-frequency and low-frequency. The seasoning used in high-frequency is placed in the most convenient place (salt, sugar, etc.), and the seasoning used in low-frequency (spices, etc.) is stored in the drawer. In this way, it is easy to use and efficient, and it can better preserve the seasoning used in low-frequency.
In interaction design, the process has primary and secondary levels, and the page content also has primary and secondary levels. If everything is important, the nothing will be important. The high-frequency content is improved and more focused, and the low-frequency content is hidden in time, which makes the visual communication of content efficient.
4. Cleverly transfer complex contents
When the task is more complex, in order to be easier to use, the complex task can be cleverly disassembled and transferred at this time.
For example, take apart complex tasks on the page step by step, and do simple tasks first, and then complex ones. Forms such as user registration usually let you fill in your familiar name and age first, and the contents that need to input a lot of information will be arranged later;
You can also transfer some tasks to the machine to complete. For example, the default options given by the machine is the tasks that the machine helps to complete, so as to reduce the user's behavior cost;
Or transfer the task of role A to role B to complete. For example, the administrator needs to collect member information. The more tiring method is that the administrator takes the form to collect member information one by one. The easier way is to let the member fill in the information and send it to the administrator. .
Complexity cannot be reduced. It's just a transfer of who does it, when and where.
These four routines are the keys to interactive thinking: Reasonably delete unnecessary contents, Hierarchically organize contents to be provided, timely hide non-core contents, cleverly transfer more complex contents.
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