Job Description of a Medical Product Manager


What exactly does a medical product manager do? I believe many people are very curious.

Today, I'd like to take time to talk with you about my work as a medical product manager and the problems I encounter in my work.

1. The essence of medical information system is still medical

Because I am doing medical informatization, I have been to the hospital and have face-to-face communication with doctors. In the process of communicating with them, in fact, what you hear is basically all about medical knowledge and industry terms.
For example, the doctor's order, TID (three times a day), BID (twice a day), bottle stickers said by nurses, infusion cards, and dispensing said by the pharmacy, etc. 
Therefore, to do medical informatization, we must learn medical knowledge, otherwise it is difficult to carry out work only if we only understand informatization or the Internet.

Only when you have a good understanding of medical knowledge and the business of the hospital can you communicate smoothly with medical staff during research.

This is why the industry of product managers is increasingly emphasizing on understanding the business. If it is just a product manager who can draw prototypes, the road will be narrower and narrower.

2. My daily work - receiving demand

When I arrive at the company every morning, I will see Jira (project management tool), and the requirements for implementation will enter Jira, find the tasks that need to be done in Jira, and analyze the damands.

If it needs to be confirmed, it must be confirmed with the implementation personnel. There is a very common situation here, that is, the demands raised by some implementation personnel are very simple.

It is simply described in one sentence. Generally, you should first understand the situation yourself according to experience.

In fact, I don't recommend that product managers directly reject the demand of a sentence. They must have their own thinking process.

Then you can find the implementation personnel for confirmation. If you don't understand it correctly, you need to clarify the demands with the implementation personnel again.

Judging the rationality of demand is also a large part of my work. Some hospitals have more individual demands. For us to do SAAS product model, we must consider whether the demand is reasonable.

Otherwise, it is of little significance to create a feature that is only used by one hospital.

If it is a reasonable demand, it is also necessary to consider whether to add configuration items. Because different hospitals have different scales and management, they can respond with different configuration items.

The configuration items are also very particular. Whether it is for user configuration or hospital configuration depends on the scene.

If the hospital needs unified management, it should be placed in the hospital configuration. If it is based on the action habits of different users, it should be configured according to the user.

3. My daily work - design scheme

When designing a system, there will often be a variety of solutions. At this time, it is necessary to choose the optimal scheme.  The optimal solution must be able to meet the needs of customers and at the same time the cost is the smallest.

Sometimes, in order to express, product managers will have complex designs and complicate simple problems.

Sometimes, for self-expression, product managers will design complex functions and complicate simple problems.

We try to avoid this, and many product managers advocate designing a feature with full consideration for future extensions.

But I think as a product manager, we should also clearly realize that quickly solve the core demands of users is more important.

Considering the expansion in the future will delay time. It's hard to say that the expansion considered will be used in the future.

For example, if a person is very thirsty and needs a bottle of water, there is no need to make a glass of Coke for him to drink.

4. My daily work - how to come up with solutions

I have been designing products for a long time, and now I feel that it is really not that important for Business products to look good. It is the most important thing that your plan can truly solve the demands of doctors. The time of doctors is very precious.

Only by quickly letting him complete his tasks through the product, he doesn't have much time to see which of your pages looks good.

I have been to a county hospital. The doctor's work is very monotonous and has a clear division of labor. He only opens the system when he needs to work. Usually, if it is not necessary for work, no one wants to open the system.

So when I came up with a solution, I paid special attention to how to quickly help doctors to complete their work quickly.

5. The roles involved in medical information products

 The roles of medical informatization companies include salesperson, pre-salesperson, product managers, R&D, testing, implementation personnel, and after-sales personnel.

  • Salesperson: Mainly responsible for expanding customers and selling products, which is complicated for the company's performance;
  • Pre-salespersion: Demonstrate products to prospective customers, answer product inquiries at the pre-sale stage, etc.;
  • Product manager: research needs, analysis needs, product design, etc.;
  • R & D: code to realize product features;
  • Implementation personnel: feedback customer needs, implement products, and also need to debug and connect equipment when it comes to equipment;
  • After-salesperson: After product acceptance, conduct after-sale visits to feedback customer needs and solve customer problems.

6. Summary

Medical informatization product managers are not easy to do. They need to settle down to understand the industry knowledge, the current situation and future development of hospitals. Informatization is now paid more and more attention by medical institutions, and policies continue to promote the development of medical informatization.

Therefore, there is no problem in the direction of medical informatization, but the competition of homogeneous products also requires product managers to consider how the products they are responsible for stand out.

In addition, the hospital informatization personnel are relatively hard, and often travel to the hospital. So tired but happy.

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