Axure UX Tools
A collection of Persona templates. Adapted in Axure. Feel free to download.
· Purpose of Personas
The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as good as the research behind them
· Benefits of Personas
Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.
|Axure RP 9 or up
Persona Templates (.rp)