UI / UX / Interaction Design Articles
Competitive analysis is essential in UX design as it enables us to stay informed, innovative, and responsive to user expectations. It guides us in creating user-centered designs that outperform competitors and drive business success. 1. Understanding user expectations: By analyzing...
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Here are a few examples of UX design goals that follow the SMART rules, adhere to the principles of user-centered design, and align with business goals: Example 1: Increase conversion rate on the e-commerce website: Specific: Improve the checkout process...
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Running a focus group involves several key steps to ensure a productive and insightful discussion. 1. Define the objectives:Clearly establish the goals and objectives of the focus group. Identify the specific topics or issues you want to explore and the...
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What is a persona? A persona is a fictional representation of a target user or customer based on research and data about real users. It is a tool commonly used in product design, marketing, and user experience (UX) to...
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Defining the goals in UX project is a crucial step that helps guide the design process and ensure that the final product meets user and business objectives. Here are the steps to define design goals in UX design 1. Conduct...
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