UI / UX / Interaction Design Articles

About UX: A competitive analysis report example
1. Overview: Tech Titan Inc. is a leading technology company that specializes in cloud computing, artificial intelligence, and consumer electronics. Their website and mobile app are key touchpoints for their customers.  2. User Interface (UI) Design: Tech Titan Inc.'s website...
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About UX: What is a UX Strategy?
A UX strategy is a plan that outlines how to deliver a seamless and meaningful user experience across all touchpoints of a product or service. It involves aligning business goals, user needs, and design principles to create a cohesive and...
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Why is competitive analysis important in UX design?
Competitive analysis is essential in UX design as it enables us to stay informed, innovative, and responsive to user expectations. It guides us in creating user-centered designs that outperform competitors and drive business success. 1. Understanding user expectations: By analyzing...
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About UX Design: Examples of UX design goals
Here are a few examples of UX design goals that follow the SMART rules, adhere to the principles of user-centered design, and align with business goals: Example 1: Increase conversion rate on the e-commerce website: Specific: Improve the checkout process...
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