CRM Product Essentials | Prototyping & Product Management & UX: 2.CRM Fundamentals

CRM stands for Customer Relationship Management. It is a technology that helps businesses keep track of everything about their customers and potential customers, enabling them to build strong and lasting relationships. In the past, CRM was primarily focused on sales, but it has evolved to encompass every department within a company, including marketing, service, commerce, and IT.

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