UI / UX / Interaction Design Articles
A UX strategy is a plan that outlines how to deliver a seamless and meaningful user experience across all touchpoints of a product or service. It involves aligning business goals, user needs, and design principles to create a cohesive and...
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Competitive analysis is essential in UX design as it enables us to stay informed, innovative, and responsive to user expectations. It guides us in creating user-centered designs that outperform competitors and drive business success. 1. Understanding user expectations: By analyzing...
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Here are a few examples of UX design goals that follow the SMART rules, adhere to the principles of user-centered design, and align with business goals: Example 1: Increase conversion rate on the e-commerce website: Specific: Improve the checkout process...
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Running a focus group involves several key steps to ensure a productive and insightful discussion. 1. Define the objectives:Clearly establish the goals and objectives of the focus group. Identify the specific topics or issues you want to explore and the...
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What is a persona? A persona is a fictional representation of a target user or customer based on research and data about real users. It is a tool commonly used in product design, marketing, and user experience (UX) to...
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